God are some ads just brutal to watch. I know you all feel the same, (Thanks @Devon__Taylor and @CASEYinRealLife for the tweets). Tim Horton's, Rogers, Dairy Queen, Boston Pizza, Bell, and many more are all companies that struggle with their advertising, attempting to use humour and failing.
Like we've seen with many a Wayans brother movie, humour, when done poorly, usually achieves the opposite effect, often disgusting the viewer. All of these companies and their ads have that gag reflex on me. Tim's with their silly workplace antics, DQ with their Old Spice rip offs, BP with nibs and nubs, Rogers with toe fingers. It all tries to be too hard, and like the boy who begs for a date, either annoys you at best or disgusts you at worst.
This is not how companies should advertise. If a company is relying on ads their should generally take a firms advice. Having friends who work in the industry and are creative, I know that clients often turn down brilliant ideas, an often dictate what they want done (or at least that's my understanding).
Instead these companies should focus on the product and let the creative people do their work. Don't be afraid to be original in ads, it worked for Old Spice. Instead you come off as an unoriginal company that is behind the times in ads and therefore behind in brand image.
Doug out
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